Session Schedule & Curriculum
🌍 EXPORT TRAINING PROGRAM – AUGUST 2025
Offered by: Indian Institute of E-Commerce
Execution Partner: HeartfulCraft International Pvt. Ltd.
📅 Live Zoom Classes Start: Thursday, August 7, 2025
🕖 Time: 7:00 PM – 8:00 PM IST
🔹 A. WHO DOES WHAT?
👤 1. YOUR ROLE – Merchant Exporter Trainee
As a participant, your role is not just to attend the training but to actively participate in real export deal generation. Here’s what you will do:
- Learn how the handicraft export ecosystem works
- Identify and connect with real international buyers (importers, retailers, wholesalers, boutique owners, B2B clients)
- Generate inquiries using catalogs, pitch scripts, ads
- Collect and submit verified buyer requirements to HeartfulCraft
- Help coordinate product selection and ensure the buyer gets what they want
- Earn up to 15% commission on finalized orders
- You are not responsible for shipping, production, inventory, or finance—your key job is lead generation and deal closure
🏭 2. HEARTFULCRAFT – Supplier & Fulfillment Partner
HeartfulCraft manages everything once you bring in a buyer:
- Provides ready product catalogs, pricing, samples, and customization
- Manufactures and quality-checks each item
- Handles logistics, CHA, documentation, packaging, shipping
- Pays you commission on successful exports initiated by you
🎓 3. INDIAN INSTITUTE OF E-COMMERCE – Training Partner
IIEC provides full education, onboarding, and legal framework:
- Conducts a complete 12-session hands-on training
- Delivers live + recorded access and certifications
- Offers legal MOU for those completing training
- Ensures you never feel lost or confused in the journey
👨🏫 4. YOUR MENTOR – SUMIT PAREEK
- Teaches live via Zoom with real-life examples and clarity
- Breaks down complex export concepts into simple actions
- Provides you with pitch scripts, follow-up templates, and buyer communication methods
- Resolves all doubts personally during live classes
🔹 B. STEP-BY-STEP EXPORT FLOW
1️⃣ Join all sessions & understand how the model works
2️⃣ Identify buyers through the outreach methods taught
3️⃣ Pitch products using ready catalogs & ad tools provided
4️⃣ Buyer shows interest (sample or bulk)
5️⃣ You submit the inquiry to HeartfulCraft
6️⃣ HeartfulCraft confirms product availability & pricing
7️⃣ Buyer pays → product is shipped
8️⃣ You get paid your commission once the deal is closed
Optional: You may also become an independent exporter later by setting up your own IEC & firm, while still using HeartfulCraft backend.
🔹 C. RESPONSIBILITIES – NON-NEGOTIABLE
- 🔐 Complete all 12 sessions (live or recorded)
- 🔄 Perform daily lead generation using free or paid methods taught
- 📞 Respond professionally to buyer queries using templates provided
- 🚫 Never lie about pricing, delivery, customization
- 💯 Be committed, disciplined, and active — this is your business
This is not a salary job. You become a partner in a real export business where your effort leads directly to your income.
🔹 D. DETAILED TRAINING SCHEDULE (SESSION-BY-SESSION)
📘 SESSION 1 – HOW THIS EXPORT SYSTEM WORKS
📅 August 7 (Thursday)
What You Learn:
- Understand the entire export ecosystem and your exact role
- Know how a real export deal is generated, tracked, and closed
- Learn who does what: you vs supplier vs mentor
- Debunk common myths (e.g., "Will I get buyers?" "Do I need investment?")
Your Action:
- Mentally prepare yourself to operate as a marketing-driven merchant exporter
- Get clear on responsibilities and commission structure
Outcome:
✅ You will know exactly how the system functions and what success looks like
📘 SESSION 2 – EXPORT BUSINESS STEP-BY-STEP FLOW
📅 August 9 (Saturday)
What You Learn:
- The actual flow of an order: from buyer interest → sample → production → export
- Difference between EXW, FOB, CIF shipping models
- Typical packaging requirements, sample costs, and timelines
- How the buyer pays, and when you earn
Your Action:
- Create a step-by-step document for yourself to guide your future conversations with buyers
Outcome:
✅ You will be able to explain the full export journey to buyers clearly and confidently
📘 SESSION 3 – WHAT PRODUCTS SELL & WHY
📅 August 11 (Monday)
What You Learn:
- Deep dive into high-potential handmade/GI-tagged products
- What makes certain Indian products scalable and export-friendly
- Understanding customization capacity and MOQ structure
- Product types to avoid due to compliance, pricing, or low demand
Your Action:
- Select 3 product categories you will focus on (e.g., wooden trays, chikankari, attars)
Outcome:
✅ You’ll be ready to create product-market fit offers for specific international segments
📘 SESSION 4 – LEGAL SETUP (OPTIONAL)
📅 August 13 (Wednesday)
What You Learn:
- Basics of IEC, MSME, GST, current account, and bank documentation
- When and how to register your own firm
- Scenarios where you can export without your own company
Your Action:
- Decide whether you’ll operate under HeartfulCraft or plan your independent path later
Outcome:
✅ You’ll have full legal clarity on starting now vs scaling later
📘 SESSION 5 – BUILDING YOUR EXPORT OFFER
📅 August 15 (Friday)
What You Learn:
- How to pitch using WhatsApp, LinkedIn, Email – with ready-made templates
- Understand how to explain EXW pricing, MOQ policies, and customization
- How to send catalogs and collect buyer preferences
Your Action:
- Start pitching to 5–10 leads using your chosen product and script
Outcome:
✅ You will initiate your first real buyer conversations professionally
📘 SESSION 6 – ORGANIC LEAD GENERATION (FREE METHODS)
📅 August 17 (Sunday)
What You Learn:
- How to find real buyers manually from platforms like Faire, Instagram, YellowPages, LinkedIn
- Create custom Google Sheets to track outreach
- Build a smart follow-up calendar that keeps you consistent
Your Action:
- Set up your first outreach sheet and begin your initial 20 free leads
Outcome:
✅ You will be equipped to begin your outreach without any ad spend
📘 SESSION 7 – PAID LEAD GENERATION (META ADS)
📅 August 19 (Tuesday)
What You Learn:
- How HeartfulCraft runs buyer ads for you
- How leads are collected via a landing page & Google Form
- How you follow up, filter out fake buyers, and confirm genuine ones
Your Action:
- Practice filtering 5 leads from given forms and prepare responses
Outcome:
✅ You will be confident handling leads coming through paid marketing
📘 SESSION 8 – DAILY WORKFLOW SETUP
📅 August 21 (Thursday)
What You Learn:
- Set up your WhatsApp Business for professional communication
- Implement lead follow-up reminders
- Organize your tracking sheets, use messaging templates, and maintain buyer records
Your Action:
- Prepare your daily 1-hour action plan for outreach, follow-up, and lead entry
Outcome:
✅ You will have a clear daily schedule that drives results
📘 SESSION 9 – HOW TO TALK TO BUYERS PROFESSIONALLY
📅 August 23 (Saturday)
What You Learn:
- 10 most common buyer objections and questions
- Real chat examples and how to respond confidently
- Psychology of buyer trust-building vs looking desperate
- How to handle MOQ hesitations
Your Action:
- Practice responses using role-play chats
- Record yourself answering FAQs to improve tone
Outcome:
✅ You will sound professional, persuasive, and trustworthy
📘 SESSION 10 – POST-ORDER STEPS (SAMPLES, SHIPPING, QC)
📅 August 25 (Monday)
What You Learn:
- How to guide the buyer after they say “YES”
- Sample dispatch process, lead time, production
- How HeartfulCraft handles QC, documentation, CHA, export logistics
Your Action:
- Watch a case study of one real buyer from sample to shipping
- Create a follow-up tracker for confirmed buyers
Outcome:
✅ You’ll know how to manage post-order expectations like a pro
📘 SESSION 11 – EXPORT SAFETY, MOU & LEGAL PROTECTION
📅 August 27 (Wednesday)
What You Learn:
- What the MOU contains: your protection, your role, and legal safeguards
- HeartfulCraft's strict quality & payment policies
- How to spot fake buyers and stay safe from fraud
Your Action:
- Review and prepare to digitally sign the MOU
- Write 3 buyer red-flag examples to keep in mind
Outcome:
✅ You’ll feel safe and legally protected before taking on any deal
📘 SESSION 12 – FINAL REVIEW & LAUNCH PLAN
📅 August 29 (Friday)
What You Learn:
- Google Form onboarding process
- WhatsApp group access
- 30-day plan: How to go from “trainee” to “earning exporter”
- How to get mentor support going forward
Your Action:
- Submit onboarding form
- Build your action calendar for next 30 days
- Post your first outreach result in the group
Outcome:
✅ You are now ready to generate and close your first real export order
🔹 E. WHAT HAPPENS AFTER THE TRAINING?
- ✅ Submit your Merchant Exporter Application Form
- 🖋️ Sign your MOU (if selected)
- 💬 Join support groups, mentorship calls, and catalog access
- 💵 Start earning only on real confirmed deals
💡 No salary, no promises. Only real-world results from real action.
🚨 FINAL REMINDER
This is not a job.
This is a plug-and-play export business system, fully supported by a real supplier.
You need to show:
✔️ Dedication
✔️ Daily lead generation
✔️ Buyer communication
✔️ Patience & professionalism