Unit 3 - How to Develop Persona of your Customers

CEP® by iiec.edu.in

MODULE 1: Introduction to iiec.edu.in E-Commerce Program

1. Introduction of "E-Commerce Fundaments" Slides (3:03)
2. What is E-Commerce (7:13)
3. Types of E-Commerce (4:18)
4. History of E-Commerce (8:51)

About Online Shopping

5. Understanding Online Shopping (2:41)
6. How Buyers Behave in Digital World (6:37)
7. Payment Methods (1:48)
8. Product Delivery (3:34)
9. E-Commerce Shopping Cart (5:01)
10. E-Commerce Store Design (5:32)
11. Market Share E-Commerce Vs Traditional Commerce (1:53)
12. E-Commerce Store Advantage (7:03)
13. E-Commerce Store Disadvantage (11:00)

Starting your Own E-Commerce Store

How to start your own E-Commerce Business (6:17)

Step 1: Profitable Product Selection

15. Profitable product Selection (2:16)
16. Sell Products that you have knowledge about (4:47)
17. E-Commerce Category Research (2:25)
18. Find and Solve problems (4:18)
19. E-Commerce marketplace Data Research (2:22)

Step 2: Analyse E-Commerce Market Opportunity

20. Analyze E-Commerce Market Opportunities (1:22)
21. Keyword Analysis (3:22)
22. Facebook Ad Analysis (2:36)
23. Industry Insights (1:08)
24. Search Engine Trends (2:41)

Step 3: Target Customer Identification

25. Target Customer Identification (2:26)
26.Persona Study for E-Commerce Store (9:23)
27. Estimating Life-time Value of a Customer (2:27)

Step 4: E-Commerce Idea Validation

28. E-Commerce Idea Validation (2:57)
29. Selling Products in Person (1:51)
30. Sell in Marketplaces (3:44)
31. Start a crowdfunding campaign (5:22)
32. Product offer Sales Page (6:32)
33. E-Commerce Test Store Setup (2:18)

Step 5: E-Commerce Brand & Product Positioning

34. E-Commerce Brand & Product Positioning (3:34)
36. Positioning your Product in a new ecommerce category (1:49)
37. Positioning in a Niche (1:43)
38. Product (1:58)
39. Product Weight & Size (1:54)
40. Fragile Products (3:17)
41. Seasonal Products (1:02)
42. Product Availability (0:52)
43. Restriction & Regulation on Products (1:37)
44. Cost of Shipping / Delivery (2:10)

Step 6: Pricing your Products

45. Pricing your Products (0:30)
46. Cost Calculation (4:09)
47. Competitors Price Lookup (2:01)
48. MRP For Reference (0:51)
49. Keystone pricing (1:48)
50. A/B Testing the Price (2:37)

Step 7. Technical Work

51. Technical Work (1:25)
52. Acquiring a domain Name (2:32)
53. Content Management System (1:00)
54. Hosting your E-Commerce Store (5:35)
55. SSL Security Certification for E-Commerce (4:21)
56. Payment Gateway For your E-Commerce Store (6:42)

Digital Marketing for E-Commerce Store

57. Digital Marketing for your E-Commerce Store (10:48)

Certification exam

Exam

Registration

Registration Process

Case Study

Case study

Chapter 1 : How To Choose A Domain Name That Helps You In Branding And Sales

Introduction (18:15)
Unit 1 : Picking Your Online Identity (54:58)
Unit 2 : How To Register The Perfect Domain Name (29:22)
eBook 1 : Picking Your Online Identity
eBook 2 : Registering the Perfect Name
eBook 3 : Get the name you want

Chapter 6 : Publishing Your E-Commerce Webstore Online

Introduction (4:43)
Unit 1 : Before Uploading Website (13:15)
Unit 2 : Website Compatibility Testing (2:19)
Unit 3 : Trial Run Of Website (9:36)
Unit 4 : Publishing The Website (15:56)
eBook 1 : Things to know before you Launch and Upload your site
eBook 2 : Checking the compatibility

Chapter 5 : Creating Search Engine Friendly Contents

Introduction (4:10)
Unit 1 : Words Are "Words" For Search Engines Right ? Wrong ! (11:06)
Unit 2 : Getting Ready To write Your 1st Website Content (7:22)
Unit 3 : Understanding The Power Of Packaging (9:47)
Unit 4 : Organising Contents (8:04)
Unit 5 : Turning Words Into Purchase Decision (22:09)
Unit 6 : Choosing Words That Search Engine Notice (7:32)
eBook 1 : Keywords
eBook 2 : Getting ready to write forthe web
eBook 3 : Turning Keywords into Action

Chapter 4 : Best Hosting Service

Introduction
Unit 1 : Sorting Out Website Hosting Options (14:24)
eBook 1 : Difference between ISP and Host
eBook 2 : Sorting out Hosting options for your website

UPDATE: Chapter 3 : Low Cost Website Development

Introduction
web development Part 1 (101:36)
web development Part 2 (86:16)

Chapter 2 : How the Site design works

Unit 1 : Maximising Perfomance For Profitability (19:06)
Unit 2 : Looking Best (64:28)
Unit 3 : Choosing Substance Over Style (45:04)
eBook 1 : Maximizing Performance for Profitability
eBook 2 : Looking Your Best
eBook 3 : Choosing Substance over style
Unit 4: Website Design using Sketch (6:32)

Certification Exam

Examination

Assignment

Case study

Chapter 6 : Inventory Management for Your Ecommerce Store

Chapter 6 : Inventory Management for Your Ecommerce Store (16:07)
Unit 1 : Researching The Best Sellers & Trendy Products for Your Ecommerce Store (12:13)
Unit 2 : How to Choose the Best Selling Products for Your Ecommerce Store (8:39)
Unit 3 : Combining All The Research that You Have Done (18:12)
Unit 4 : Pricing Strategies for Ecommerce Products (21:03)
Unit 5 : How to Build Inventory for Your Ecommerce Store (17:10)
Unit 6 : Becoming a Low Price Stocking Leader (9:26)
Unit 7 : Trail & Error Inventory Management Startegy (7:56)
Unit 8 : Being a Product Specialist with Limited Inventory (11:48)
eBook 1 : Finding Out What’s Popular By Using eBay
eBook 2 : Putting all your research together
eBook 3 : Pricing your products
eBook 4 : Building Your Inventory

Chapter 7 : Ecommerce Logistics & Order Fulfillment

Chapter 7 : Ecommerce Logistics & Order Fulfillment (8:35)
Unit 1 : Setting Up Logistics of Shipping DETAILS (8:10)
Unit 2 : In-House Order Fulfillment Process Development DETAILS (11:26)
Unit 3 : Outsourcing the Fulfillment Process DETAILS (14:14)
Unit 4 : Finding Fulfillment Partners DETAILS (14:00)
Unit 5: Developing Profitable Relationships with Outsourced Logistic Agency DETAILS (9:04)
Unit 6 : Ecommerce Operations Management with a Fulfillment Agency DETAILS (9:49)
Unit 7 : Quality Check of Fulfillment Process DETAILS (3:09)
Unit 8 : Shipping & Handling DETAILS (7:23)
Unit 9 : Choice of Shipping Options to Your Customers During Checkout DETAILS (5:08)
Unit 10 : Signing Up With Shipping Companies DETAILS (6:40)
Unit 11 : Packaging & Labelling Products DETAILS (8:44)
Unit 12 : How to Ship International Orders DETAILS (9:28)
Unit 13 : E- Commerce Logistics Backend Management (11:55)
Unit 14 : How to Track Inventory for an Ecommerce Store DETAILS (9:28)
Unit 15 : Organising Your Ecommerce Store Warehouse DETAILS (9:42)
Unit 16 : How To Feed Orders Information Before Delivery DETAILS (11:17)
eBook 1 : Logistics of Shipping
eBook 2 : Developing In-house fulfilment model
eBook 3 : Outsourcing Your Fulfilment
eBook 4 : Shipping Out
eBook 5 : Bankend Management

Chapter 1 : Understanding Cash Flow in Ecommerce

Chapter 1 : Understanding Cash Flow in Ecommerce (4:00)
Unit 1 : Selling Tangible Products (44:31)
Unit 2 : Manufacturing Your Own Products and Selling Online (20:42)
Unit 3 : Buying Products from Manufacturers and Selling them Online (40:50)
Unit 4 : Selling Professional Services Online (31:17)
Unit 5 : Selling Information Online (34:16)
Unit 6 : Selling Ads (32:58)
Unit 7 : Analysing the Traffic Patterns (72:56)
eBook 1 : Selling Tangible Products
eBook 2 : Manufacturing & Selling your own goods
eBook 3 : Buying and Selling Tangible goods online
eBook 4 : Selling Your Professional Services
eBook 5 : Selling Information
eBook 6 : Placing Ads for Profit
eBook 7 : Establishing an Affiliate Advertising Program

Chapter 5 : Shopping Cart Solution For Your Ecommerce Store

Introductionn (3:55)
Unit 1 : All Carts are Different (8:38)
Unit 2 : Backend Management of a Shopping Cart (21:56)
Unit 3 :Features for Customer in a Shopping Cart (17:09)
Unit 4 : Integrating Shopping Cart to Turn a Website into an Ecommerce (23:14)
Unit 5 : Promotion & Marketing using a Shopping Cart (25:17)
Unit 6 : Best Hosted Shopping Cart Solution (35:19)
eBook 1 : Shopping Carts
eBook 2 : Best Hosted Solution
eBook 3 :Finding Off-the-Shelf Software

Chapter 4 : Payment Gateway Solution For Your E-Commerce Site

Introduction (6:58)
Unit 1 : Accepting Credit Card for Ecommerce Transactions (16:11)
Unit 2 : Getting a Secure Merchant Account (34:57)
Unit 3 : Payment Gateway Options (25:13)
Unit 4 : Cost of Payment Gateways (22:35)
Unit 5 : Other Payment Processing Systems (15:10)
Unit 6 : Fraud Detection & Safeguarding Your Online Transactions (13:57)
eBook 1 : Accepting Credit Card Payments
eBook 2 : Offering Alternative Payment Options
eBook 3 : Managing the Payment Process

Chapter 3 : How to Sell Information Online

Chapter 3 : How to Sell Information Online (8:03)
Unit 1 : Creating an Information Product that Sells (42:13)
Unit 2 : Researching Information Online (23:09)
Unit 3 : Putting All Your Ideas in One Place (15:25)
Unit 4 : How to Create Ebooks as Information Product (16:16)
Unit 5 : Distribution Ebooks Online (12:47)
Unit 6 : How to Create a Webinar Series (13:05)
Unit 7 : How to Find Audiences for Your Webinar (41:35)
eBook 1 : Creating your Information Product
eBook 2 : Providing eBooks
eBook 3 : Webinar

Chapter 2 : Power Of Affiliate Networks For E-Commerce Sales

Chapter 2 : Power Of Affiliate Networks For E-Commerce Sales (7:47)
Unit 1 : How Affiliate Programs Work (15:35)
Unit 2 : How to Make a Lucrative Affiliate Program (21:44)
Unit 3 : Terminologies Used in Affiliate Programs (8:04)
Unit 4 : Finding Affiliate Programs (24:28)
Unit 5 : Signing Up with Affiliate Networks (31:39)
Unit 6 : How to Choose the Best Affiliate Network for Your Online Business (30:17)
Unit 7 : Staying Away from Online Scams & Illegal Ecommerce Models (58:44)
eBook 1 : How Affiliate Programs Work
eBook 2 : Affiliate Terms
eBook 3 : Finding an affiliate program
eBook 4 : Signing up for Affiliate network
eBook 5 : Avoiding Scams

Certification exam

Examination

Case Study

Case study
Case study

Introduction

Introduction (0:50)

Chapter 4 : Ecommerce Business Taxation

eBook 1 : Introduction to Ecommerce Business Taxation
eBook 2 : Taxes
eBook 3 : Sales Tax
eBook 4 : Basics of Accounting
eBook 5 : Balance Sheet
eBook 6 : Accounting Software Training

Chapter 3 : Intellectual Property Rights Of Your E-Commerce Business

Introduction to Intellectual Properties (2:50)
Unit 1 : Importance of Trademark and Copyrights for Your Ecommerce Business (10:57)
Unit 2 :What is Trademark ? (6:53)
Unit 3 : What is Copyright ? (20:04)
eBook 1 : Importance of Trademarks and Copyrights for any Business
eBook 2 : TradeMark
eBook 3 : Copyright
eBook 4 : The Digital Millennium Copyright Act
eBook 5 : Register IPR by Yourself
eBook 6 : Retaining Professional Assistance

Chapter 2 : Types of Business Incorporations

Introduction to Types of Business Incorporations (1:45)
Unit 1 : Choose the Best Business Structure (4:31)
Unit 2 : Running an Ecommerce Store as a Sole Proprietor (9:40)
Unit 3 : Running Ecommerce Store Under Partnership LLP (6:05)
Unit 4 : Registering a Private Limited Company for your Ecommerce Store (10:00)
Unit 5 : Taking Your Ecommerce Store in Stock Exchange (14:15)
eBook 1 : Best Strategy for Company Structure Setup
eBook 2 : Sole Proprietorship
eBook 3 : Private Limited Company
eBook 4 : Getting Listed in Stock Exchange
eBook 5 : Changing Your Organization as It Grows

Chapter 1 : Business Laws

Introduction to Business Laws (3:23)
Unit 1 : Making Your Ecommerce Business Legal (19:18)
Unit 2 : How to run your Ecommerce Store from home (14:25)
eBook 1 : Making Your Ecommerce Business Legal
eBook 2 : ResaleCertificate and Business Bank Account
eBook 3 : Managing Your Business from Home
eBook 4 : Payment Card Industry (PCI) Data Security Standard
eBook 5 : Becoming a “Government” Certified Organization

Certification Exam

Examination

First Section

1 what is in this guide (1:58)
2.understanding dropshipping (3:04)
3.benefits (4:04)
4.Disadvantages (4:41)
5.Is it worth it (0:47)
6.Supply chain&fullfillment process (3:17)
7.Dropshipping is a service not a role (1:18)
8.Dropshpping in action in action (4:51)
9.Dropshippers are invisible (6:59)
10.finding and working with suppliers (5:51)
11.finding wholesale suppliers (0:32)
14.Order from Competition (4:43)
13.Search Using Google (2:23)
12.contact the manufacturer (10:08)
15.Attend A Tradeshow (1:09)
16.Supply Directories (7:56)
17.World Wide Web (1:33)
18.salehoo& Doba (2:37)
19.Wholesale Central (2:04)
20.Before you contact the suppliers (3:42)
21.How to find Good Suppliers (5:35)
22.Your options on paying Supplier (1:54)
24.How to be Successful Selling on Online (9:03)
23.Picking Products to Dropship (0:49)
25.Cherry-picking the best customers (2:36)
26.Other Considerations when Selecting the product (13:35)
27 .measuring demand (0:35)
28.google keyword planner (10:54)
29.google trends (0:35)
30.Search volume and top rising terms (5:07)
31.geographical and seasonality (4:57)
32.Measuring competition (3:08)
33.Number of linking domains (5:01)
34.Authority of competative sites (3:31)
35.Qualitative metrics and site quality (10:22)
37.Important notes on search results (1:33)
36.site reputation and customer loyalty (3:24)
38 .Incognito and force nations search (2:42)
39 .ONE FINAL THING (0:48)
40 .STARTING YOUR BUSINESS (2:16)
41.The commitment required (0:43)
42 .Investing time (0:43)
43 .Investing money (1:36)
44 .Deciding on business structure (7:29)
45. sole propertiorship (0:39)
46. Limited Liability company (0:45)
47. c-corporation (0:26)
48. Requesting EIN NUMBER (0:59)
49 .Getting your finances in order (3:50)
50 .sales tax, local business lincense, outside US (0:55)
51 .Evaluating sales channels (0:39)
53 .Dropshipping on Amazon (5:18)
52 .Dropshipping on Flipkart (7:20)
54 .Dropshipping on own online store (1:19)
55.Pros of selling on own online store (10:13)
56.Cons of selling on own online store (7:08)
57.Sales strategy should you choose (2:21)
58. Running a Dropshipping Company (2:27)
59. When Suppliers Botches an order (3:37)
61. Use multiple suppliers (1:36)
60. Managing inventory and multiple suppliers (5:41)
62. Pick Your Products wisely (0:18)
63. Use generics to your advantage (1:18)
64. Check on item avaliability (1:08)
65. Dealing out of stock orders (0:45)
67. Route all orders to a preffered supplier (7:03)
66. Order fulfillment (1:12)
68.Routing orders (2:50)
69. Security and fraud issues (2:25)
70. Dealing with fraudulent orders (9:33)
71. Understanding chargebacks (3:52)
72. Dealing with returns (1:51)
73. Restocking fees (0:44)
74.Defective items (6:27)
75 Shipping issues (6:23)
76. International shipments (1:52)
77. PICKING A CARRIER (6:16)
78. Providing customer support (8:26)
79. Offering phone support (9:36)
80. The elements of success (0:56)
81. Add value (2:20)
82.Focus on marketing and seo (19:06)
83.Having A Long-Term Perspective (1:40)
83. Specialize (2:49)
85.Offer Outstanding Service (2:11)
86.Don't get Hung up on Details (4:10)

Certification exam

Examination

Chapter 2 : What is International Trade (B2B)

Unit 2 - Difference Between Crossborder, Traditional Crossborder And Domestic Trade (2:44)
Unit 3 - Basic Requirements & Registration For Business (3:50)
Unit 4 - Bank Account (4:42)
Unit 5 - Pan (1:30)
Unit 6 - Msme (23:27)
Unit 7 - IEC (3:15)

Chapter 3 : International Trade Process

Unit 1 - How To Import (19:05)

Chapter 9 : General Skills

Unit 1 - PR Skills (8:02)
Unit 2 - Marketing and Basic Sales Skills (16:51)
Unit 3 - Good Communication Skills (4:30)
Unit 4 - Business Analysis (4:29)
Unit 5 - User Empathy Skills (3:31)
Unit 6 - Customer Profiling Skill (11:58)
Unit 7 - Customer Service Skills (8:23)
Unit 8 - Adaptability Skills (5:30)
Unit 9 - Problem Solving Skills (2:43)

Chapter 8 : International Market Analysis

Unit 1 - International Market Analysis (5:20)
Unit 2 - Blue Ocean Strategy (10:43)
Unit 3 - Business With Arabs (8:45)
Unit 4 - Risk Assessment of Cross-border Trade (7:41)
Unit 5 - IPR_IP and Restricted_prohibited products (23:10)

Chapter 7 : Shipping And Logistics

Unit 2 - Inco Terms (13:13)
Unit 3 - Sea Freight (8:19)
Unit 4 - Containerization (7:36)

Chapter 5 : Custom Clearance Procedures

Unit 1 - Custom Clearance Procedures for Exports (16:18)
Unit 2 - Custom Clearance for Imports (18:35)
Unit 3 : Classification of Import Codes(HS Codes) (21:00)

Chapter 4 : Documents For B2B Business

Unit 1 : Invoice (Proforma, Commercial & Consular Invoice). (6:39)
Unit 2 : Bill of Lading / Airway Bill / Multi-modal Transport Documents (9:33)
Unit 3 : Certificate of Origin (Preferential and Non-Preferential). (8:48)
Unit 4 : Shipping Bill (2:50)
Unit 5 : Bill of Entry (5:28)

Chapter 1 : Introduction to International trade & E-Commerce

Unit 1 : What is International Trade? What is Export? What is Import? (23:30)
Unit 2 : What is E-commerce? (India past, present and future) (13:04)
Unit 3 : What is Cross-Border Ecommerce? And Why? (8:33)
Unit 4 : Concept of Eco-System of E-Commerce (11:11)
Unit 5: Difference between C2C, B2C and B2B (2:29)

Chapter 6 : Banking And Payment Mechanism

Unit 1 : Regulations for Imports & Exports (RBI and Bank) (26:12)
Unit 2 : Methods of Payments. (26:01)
Unit 3 - Banking Related to E-Commerce (6:57)

Certification exam

Examination

Case Study

Case study

Introduction

Introduction to Ecommerce Security Management (1:20)

Chapter 3 : Making Your Ecommerce Store Hack Proof

Introduction (4:27)
Unit 1 : Preventing Distributed Denial of Services " DDoS Attack " on an Ecommerce Store (22:52)
Unit 2 : How to Stop a Possible Hacking Attack (18:56)
Unit 3 : How to Protect Against Virus & Malware (11:12)
Unit 4 : Digital India Mission (27:46)
Unit 5 : Domain Slamming (17:02)
Unit 6 : Email Scams & Ecommerce Data Security (17:08)
eBook 1 : Denial - of - Service Attacks
eBook 2 : Deterring Hackers
eBook 3 : Avoiding Viruses and Malware
eBook 4 : Keeping your Domain name safe

Chapter 2 : Ecommerce Information Security Planning

Introduction (2:53)
Unit 1 : Planning the Strategy (3:52)
Unit 2 : How to Write Ecommerce Security Policy (10:24)
Unit 3 : Ecommerce Inventory Assessment HandBook (7:38)
Unit 4 : How to Analyse Security Risks for Your Ecommerce Store (12:45)
Unit 5 : General Security Measures for Your Ecommerce Business (5:11)
Unit 6 : Ecommerce Information Security Execution Plan (13:32)
Unit 7 : Getting Help on Information Security (15:31)
eBook 1 : Making a Plan
eBook 2 : Risk Analysis
eBook 3 : Creating a Budget for Your Plan

Chapter 1 : Ecommerce Store Security and Customer Frauds

Introduction (4:11)
Unit 1 : How to Protect Your Ecommerce Store Users (5:12)
Unit 2 : How to Stay Away from Chargebacks (42:04)
Unit 3 : How to Secure Customers Information (10:01)
Unit 4 : How to Write a Privacy Policy for Your Ecommerce Store (8:46)
Unit 5 : How to Protect Your Ecommerce Store with SSL Security (12:35)
Unit 6 : Trust Seals to Boost Customers Confidence (6:12)
eBook 1 : Legal responsibility of Merchant and Customer
eBook 2 : Privacy Policy
eBook 3 : Website Security
eBook 4 : Seals of Approval

Certification exam

Examination

19 Training Modules [ Step by Step Videos, Ebooks, PPT Presentations ]

Chapter 19 : Unit 1 : Reports On Seller Central (4:23)
Chapter 19 : Unit 2 : Business Analytics - Inventory Reports (6:28)
Chapter 19 : Unit 3 : Track Payments - View My Payments Reports (6:08)
Chapter 18 : Unit 1 : Auto Cancellations (3:00)
Chapter 18 : Unit 2 : Seller Initiated Order Cancellations (8:24)
Chapter 18 : Unit 3 : Avoid Amazon.in Seller Account Suspension (1:20)
Chapter 18 : Unit 4 : Brand Infringement (7:24)
Chapter 18 : Unit 5 : Contact Response Time (6:46)
Chapter 18 : Unit 6 : Actions To Be Taken In The Event Of A Warning Notification or Temporary Hold On Sales (1:43)
Chapter 18 : Unit 7 : How To Write A Plan Of Action (2:12)
Chapter 18 : Unit 8: Important Reports on Seller Central (4:23)
Chapter 18 : Unit 9 : Other Important Reports
Chapter 18 : Unit 10 : Inventory Reports (6:28)
Chapter 18 : Unit 11 : Payment Reports (12:16)
Chapter 17 : Unit 1 : A to Z Guarantee Claims (5:12)
Chapter 17 : Unit 2 : Seller Performance Parameters
Chapter 17 : Unit 3 : Understanding Seller Suspension
Chapter 17 : Unit 4: Seller Reinstatement Basics
Chapter 17 : Unit 5: Auto cancelled orders & its impact on performance (3:00)
Chapter 17 : Unit 5: Seller cancelled orders & its impact of performance (4:12)
Chapter 17 : Unit 6: Selling different/defective products & its impact on performance (1:26)
Chapter 17 : Unit 5 : Selling counterfeit products & its impact on performance (1:20)
Chapter 17 : Unit 6 : Brand infringement & its impact on performance (3:42)
Chapter 17 : Unit 7 : Managing Contact Response Time (6:46)
Chapter 17 : Unit 8 : How to handle performance warnings (1:43)
Chapter 17 : Unit 9: How to write an effective plan of action (2:12)
Chapter 16 : Unit 1 : Manage Returns (6:08)
Chapter 16 : Unit 2 : Refund Orders (17:44)
Chapter 16 : Unit 3 : Understanding A to Z Guarantee Claims
Chapter 16 : Unit 4: FAQs
Chapter 16 : Unit 5 : A to Z Guarantee Claims (5:12)
Chapter 15 : Unit 1 : How To Process Easy Ship Orders (3:01)
Chapter 15 : Unit 2 : Manage Orders - Shipping (3:07)
Chapter 15 : Unit 3 : Buyer Initiated Order Cancellations (4:21)
Chapter 15 : Unit 4 : Amazon Branded Packaging Material (3:35)
Chapter 15 : Unit 5: Returns and Refunds Basics
Chapter 15 : Unit 6: FAQs
Chapter 15 : Unit 7: Managing Returns (6:09)
Chapter 15 : Unit 7: Refund Orders on Amazon (17:44)
Chapter 1 : Unit 1 : ATES Program Introduction
Chapter 1 : Unit 2: New Seller Launch payouts
Chapter 1 : Unit 3: Seller Services Payout
Chapter 1 : Unit 4: Support from Amazon
Chapter 1 : Unit 5: ATES FAQs
Chapter 2 : Unit 1: ATES Profile
Chapter 2 : Unit 2: Sales Pitch
Chapter 2 : Unit 3: Service Pitch
Chapter 3 : Unit 1 : Seller Acquisition Process
Chapter 4 : Introduction (4:35)
Chapter 4 : Unit 1: Seller Registration Process - ATES Specific
Chapter 5 : Unit 1 : Enetring Seller account details (4:36)
Chapter 6 : Unit 1 : Updating Your Information And Policies (4:12)
Chapter 6 : Unit 2: Types of Shipping
Chapter 6 : Unit 3: Shipping setting Overview (6:03)
Chapter 7 : Unit 1: Seller Launch Criteria
Chapter 7 : Unit 2 : Shipping Settings Overview (6:03)
Chapter 8 : Unit 1 : Product Restrictions (7:59)
Chapter 9 : Unit 1: Understanding Barcodes
Chapter 10 : Unit 1: Product Listing Basics
Chapter 10 : Unit 2: Product and Listing Information (2:21)
Chapter 10 : Unit 3: 1x1 Product Listing (3:53)
Chapter 10 : Unit 3: How to prepare?
Chapter 10 : Unit 4 : Bulk Product Listing Basics
Chapter 10 : Unit 5: What do the tabs mean in flat file?
Chapter 10 : Unit 6: How to upload images - for Flatfile (2:53)
Chapter 10 : Unit 7: Creating Parent and Child Variations (5:47)
Chapter 10 : Unit 8: Uploading the flat file
Chapter 10 : Unit 9: Quality requirements
Chapter 10 : Unit 10: Sanity Check
Chapter 10 : Unit 12: How to add an exiting product (3:57)
Chapter 10 : Unit 12: Bulk Product Listing (12:40)
Chapter 10 : Unit 13: Style Guidelines (6:02)
Chapter 10 : Unit 14: Browse Tree Guide (5:58)
Chapter 10 : Unit 15: Product display and features (5:06)
Chapter 11 : Unit 1 : Product And Listing Information (2:21)
Chapter 11 : Unit 2 : How To Add A New Product On Amazon (3:53)
Chapter 11 : Unit 3 : How To Add A Product Which Already Exists on Amazon (3:57)
Chapter 11 : Unit 4 : How To Use A Listing Loader Template (6:35)
Chapter 11 : Unit 5 : Understanding The Product Detail Page (3:27)
Chapter 11 : Unit 6 : UPC Exemption and Brand Registry process
Chapter 11 : Unit 7: UPC/EAN Exemptions Flow (2:30)
Chapter 11 : Unit 8 : Product Display And Features On Amazon (5:06)
Chapter 12 : Unit 1 : GTIN (UPC/EAN/ISBN) Exemption Process (2:30)
Chapter 12 : Unit 2: Inventory Updates
Chapter 12 : Unit 3: Price and Quantity updates (4:23)
Chapter 12 : Unit 4 : Health & Personal Care
Chapter 12: Unit 5 : Grocery & Gourmet
Chapter 12 : Unit 6 : Watches
Chapter 12 : Unit 7 : Overview of GST
Chapter 12 : Unit 8 : Product Tax Code [ PTC ]
Chapter 12 : Unit 9 : Harmonized System Nomenclature
Chapter 12 : Unit 10 : E-Way Bill
Chapter 12 : Unit 11 : Updating GST Details
Chapter 12 : Unit 12 : Getting GST Provisional ID
Chapter 12 : Unit 13 : Register for GST
Chapter 13 : Unit 1 : Price Quantity Updates (4:23)
Chapter 13 : Unit 2: Promotions types
Chapter 13 : Unit 3: How to Create Promotions? (15:36)
Chapter 14 : Unit 1 : Promotions (15:36)
Chapter 14 : Unit 1 : Order Management Pointers
Chapter 14 : Unit 2 : Managing Self Ship Orders (3:07)
Chapter 14 : Unit 3 : Managing Easy Ship Orders (3:01)
Chapter 14 : Unit 3 : Buyer Cancelled orders (4:21)
Chapter 14 : Unit 6 : Amazon Branded Packaging Material (3:35)

Septempler 1st Updates

Shipping Settings
MRP Maximum Retail Price
Title Maker Steps
Seller University videos
Standard Template
Brand Registry document
Title Maker - ALL - Updated - V2.2
Download Standard Templates List
Distributor Payout_Brand List
ATES Curriculum
September 1st Payout Update

Step 4: Building a Hybrid Model

In-Store Online Transaction (3:07)
Buy Online Pick Offline (4:21)
Casestudy : Open Source Digital Technology (2:52)

Step 5: Retail to Onine Store's Performce, Improvements & User Experience

Sales Management (6:40)
Conversion Rate Optimization (4:36)
Best Seller Product Identification (2:21)
Abandonment of Cart (4:26)
Summary of this Module (3:43)

Step 3: Optimising Product Page

Product Photography (3:32)
Angle of Taking the Photos and Numbers of Photos (2:27)
Photo Background (2:15)
Photography Equipments to Use (4:13)
How to Choose Product Description (4:32)
Social proofs (3:54)

Step 2: Desiging

Designing your Sales page on E-Commerce Marketplace (3:00)
Social Commerce (2:52)

Selling on Social Media Network

Advantage 1. Easy to Sell Online (4:04)
Advantage 2. Access to Buyer Information (1:30)
Disadvantage 1. Lost Sale (4:00)
Disadvantage 2. Limited Branding & Customization (1:49)

E-Commerce Marketplaces

Advantages of Operating a Retail Store Through Online Marketplace (2:43)
1. Easy Setup & Maintenance then Owing an Online Store (2:19)
2. Getting More User Base then Own Store (1:40)
3. Getting Marketing and Advertising Support from the Marketplace (2:14)
Disadvantages of Operating a Retail Store through Online Marketplaces (3:05)
1. Rules, T&C and Challanges (2:12)
2. You have no access to Customer Information (2:09)

Growing your business through own E-Commerce Store

Advantages of Running a Fully Operational E-Commerce Store (1:44)
1. Customisation of your E-Commerce Store (2:20)
2. Controlling Customer Information (1:06)
3. Give Better Customer Experience (2:21)
Disadvantages of Operating your own E-Commerce Store (2:38)
Higher Cost of Marketing & Advertising (3:26)

Step 1 : Online Business Platforms

Ways to Take any Retail Store Online (2:14)
Running a Fully Functional E-Commerce Store (3:19)

Introduction to Digital Transformation

Overall View of Retail Market and Online Market (7:05)
How to Go Online ? (5:39)

Certification Exam

Examination

Fundamentals of Digital Marketing

Introduction - Fundamentals of Digital Marketing (1:26)
Unit 1 - Why we made this course (2:19)
Unit 2 - Who should we learn this course (2:04)
Unit 3 - How you should complete this course (2:15)
Introduction - Fundamentals of Digital Marketing (1:26)
Unit 1 - Why we made this course (2:19)
Unit 2 - Who should we learn this course (2:04)
Unit 3 - How you should complete this course (2:15)

Chapter 1 : How to Focus on Every step of your Customers

Introduction - How to Focus on Every step of your Customers (5:45)
Unit 1 - Make your Customers as your Marketers (3:01)
Unit 2 - Learn your Customers Buying path (14:09)
Unit 3 - How to Develop Persona of your Customers (14:16)
Unit 4 - How to Create a Conversion Funnel for your E Commerce store (8:41)
Unit 5 - How to make best use of Digital marketing (12:48)
eBook 1 : Calculating Website Conversion Rate
eBook 2 : Driving Traffic to website
eBook 3 : Understanding how customers notice your website
Introduction - How to Focus on Every step of your Customers (5:45)
Unit 1 - Make your Customers as your Marketers (3:01)
Unit 2 - Learn your Customers Buying path (14:09)
Unit 3 - How to Develop Persona of your Customers (14:16)
Unit 4 - How to Create a Conversion Funnel for your E Commerce store (8:41)
Unit 5 - How to make best use of Digital marketing (12:48)
eBook 1 : Calculating Website Conversion Rate
eBook 2 : Driving Traffic to website
eBook 3 : Understanding how customers notice your website

Chapter 2 : Numbers matter in Digital marketing, Think as CEO's thinks

Introduction - Numbers matter in Digital marketing, Think as CEO's thinks (14:34)
Unit 1 - What is the Value of Time? (8:28)
Unit 2 - Core Digital marketing Goals (9:50)
Unit 3 - Questionnaire for Digital marketing Framework Development (10:33)
Unit 4 - Connecting Dots by learning Consumer Purchase cycle (8:58)
Unit 5 - Summary of this Chapter (3:13)
eBook 1 : Writing Reviews
eBook 2 : Becoming a Community Leader
eBook 3 : Writing Articles
Introduction - Numbers matter in Digital marketing, Think as CEO's thinks (14:34)
Unit 1 - What is the Value of Time? (8:28)
Unit 2 - Core Digital marketing Goals (4:55)
Unit 3 - Questionnaire for Digital marketing Framework Development (10:33)
Unit 4 - Connecting Dots by learning Consumer Purchase cycle (8:58)
Unit 5 - Summary of this Chapter (3:13)
eBook 1 : Writing Reviews
eBook 2 : Becoming a Community Leader
eBook 3 : Writing Articles

Chapter 3 : Story telling for Digital Brand Awareness

Introduction - Story telling for Digital Brand Awareness (2:20)
Unit 1 - What is Brand story telling (12:58)
Unit 2 - Stop being a Marketer Now (5:33)
Unit 3 - Get into Real Conversation (7:52)
Unit 4 - Create your Company's Message Architecture (10:29)
Unit 5 - Unified Brand Positioning of your Offline and Online Pressure (4:52)
Unit 6 - Learn how to Choose Smart words (3:27)
Unit 7 - Summary of this Chapter (7:09)
eBook 1 : Developing a Marketing Strategy
eBook 2 : Reeling In Customers with Newsletters
eBook 3 : Automating Your Routine Tasks
eBook 4 : Searching for Traffic with Search Engine Advertising
eBook 5 : Marketing Your Company Offline
Introduction - Story telling for Digital Brand Awareness (2:20)
Unit 1 - What is Brand story telling (6:29)
Unit 2 - Stop being a Marketer Now (5:33)
Unit 3 - Get into Real Conversation (7:52)
Unit 4 - Create your Company's Message Architecture (10:29)
Unit 5 - Unified Brand Positioning of your Offline and Online Pressure (4:52)
Unit 6 - Learn how to Choose Smart words (3:27)
Unit 7 - Summary of this Chapter (7:09)
eBook 1 : Developing a Marketing Strategy
eBook 2 : Reeling In Customers with Newsletters
eBook 3 : Automating Your Routine Tasks
eBook 4 : Searching for Traffic with Search Engine Advertising
eBook 5 : Marketing Your Company Offline

Chapter 4 : Digital Marketing Tools for Startup Business

Introduction - Digital Marketing Tools for Startup Business (3:37)
Unit 1 - Email Marketing Tool (6:47)
Unit 2 - Marketing Automation Tool (3:53)
Unit 3 - Project and Task management tool (3:29)
Unit 4 - Social Media management tool (6:11)
Unit 5 - Analytics tool (6:27)
Unit 6 - Audience Engagement tool (5:15)
Unit 7 - Search Engine Optimisation tool (5:29)
Unit 8 - Competitor Research tool (4:36)
Unit 9 - Summary of this Chapter (1:27)
eBook 1 : Providing your own content on your site
eBook 2 : Anticipating Customer Needs
eBook 3 : Organizing a Buyer-Friendly Site
eBook 4 : Keeping Your Shopping Cart Simple
eBook 5 : Avoiding Assumptions about Your Customers
eBook 6 : Encouraging Viewers to Buy
Introduction - Digital Marketing Tools for Startup Business (3:37)
Unit 1 - Email Marketing Tool (6:47)
Unit 2 - Marketing Automation Tool (3:53)
Unit 3 - Project and Task management tool (3:29)
Unit 4 - Social Media management tool (6:11)
Unit 5 - Analytics tool (6:27)
Unit 6 - Audience Engagement tool (5:15)
Unit 7 - Search Engine Optimisation tool (5:29)
Unit 8 - Competitor Research tool (4:36)
Unit 9 - Summary of this Chapter (1:27)
eBook 1 : Providing your own content on your site
eBook 2 : Anticipating Customer Needs
eBook 3 : Organizing a Buyer-Friendly Site
eBook 4 : Keeping Your Shopping Cart Simple
eBook 5 : Avoiding Assumptions about Your Customers
eBook 6 : Encouraging Viewers to Buy

Chapter 5 : How to keep your Company in Market Trend

Introduction - How to keep your Company in Market Trend (6:15)
Unit 1 - How to use RSS Content Aggregator (9:18)
Unit 2 - How to Discover Industry Updates (10:24)
Unit 3 - How to Monitor a Brand's Search Trend (13:05)
Unit 4 - How to Use Content Explorer Tool (4:54)
Unit 5 - How to use Question Answer Sites for Digital marketing (14:48)
Unit 6 - How Content Flipping helps in Digital marketing (5:52)
Unit 7 - How to use Social media listening Effectively (5:50)
Unit 8 - Summary of this Chapter (2:59)
eBook 1 : Tracking Trends
eBook 2 : Measuring Web Site Traffic
eBook 3 : Getting to know your customer really well
eBook 4 : Using Your Data to Understand Your Business
Introduction - How to keep your Company in Market Trend (6:15)
Unit 1 - How to use RSS Content Aggregator (9:18)
Unit 2 - How to Discover Industry Updates (10:24)
Unit 3 - How to Monitor a Brand's Search Trend (13:05)
Unit 4 - How to Use Content Explorer Tool (4:54)
Unit 5 - How to use Question Answer Sites for Digital marketing (14:48)
Unit 6 - How Content Flipping helps in Digital marketing (5:52)
Unit 7 - How to use Social media listening Effectively (5:50)
Unit 8 - Summary of this Chapter (2:59)
eBook 1 : Tracking Trends
eBook 2 : Measuring Web Site Traffic
eBook 3 : Getting to know your customer really well
eBook 4 : Using Your Data to Understand Your Business

Assignment

Assignment
Assignment

Certification Exam

Examination

Introduction

11. Problem 7 Tracking Digital Content Sale (3:41)
14. Problem 10 Blockage of Credit from State to State (1:56)
10. problem 6 VAT CST on Order Returns & cancellations (2:42)
13. problem 9 E-Commerce Goods Movement (2:15)
1. Introduction to GST for E-Commerce (3:08)
12. Problem 8 Combo Offers on E-Commerce (4:14)
17. problem 3 Pckaging & labeling (4:49)
15. Problem 1 with Service Tax & Excise (3:52)
16. Problem 2 Blockage of Credit (2:47)
19. GST features a. Levy (1:28)
18. Overall Understanding of GST for E-Commerce (4:57)
2. Issues Before GST Implementation (2:21)
20. GST Features b Supply (1:49)
21. GST Features 3 Nature of Supply (1:40)
22. GST Features 4 Threshold Limit (1:40)
23. GST Feature 5 Input Tax Credit (4:50)
24. GST Feature 6 Summery (1:34)
3. VAT, CST & Entry Tax & E-Commerce (1:14)
4. Problem 1 Dealers Tax Payment Liability (1:32)
6. Problem 2 Way Bill (2:10)
5. Main Channalne in Problem 1 (1:51)
7. Problem 3 Deposit Entry Tax (3:30)
9. Problem 5 Discount Funding Valuation (2:28)
8. Problem 4 Information Sharing by E-Commerce Companies (3:00)

Marketing Automation using ChatBot

Module 13 Chapter 1 (7:19)
Module 13 Chapter 1 Unit 1 (12:48)
Module 13 Chapter 1 Unit 2 (4:44)
Module 13 Chapter 1 Unit 3 (15:43)
Module 13 Chapter 1 Unit 4 (7:07)
Module 13 Chapter 1 Unit 5 (3:05)
Module 13 Chapter 1 Unit 6 (10:43)
Module 13 Chapter 1 Unit 7 (10:15)
Module 13 Chapter 1 Unit 8 (8:47)
Module 13 Chapter 1 Unit 9 (5:45)

Certification exam

Examination

Hubspot Marketing automation - Certificates

Service Hub Demo Certification
Service Hub Demo [Hubspot Free Certification]
E Mail Marketing [Hubspot Free Certification]
Social Media Marketing II [Hubspot Free Certification]
Solutions Architecture Foundations [Hubspot Free Certification]
Integrating with Hubspot I: Foundations [Hubspot Free Certification]
Hubspot CMS for Developers II: Best Practices [Hubspot Free Certification]
SEO II: Training [Hubspot Free Certification]
Inbound Marketing Optimisation [Hubspot Free Certification]
Inbound Marketing [Hubspot Free Certification]
Revenue Operations [Hubspot Free Certification]
Objectives Based Onboarding [Hubspot Free Certification]
Hubspot CMS for Developers [Hubspot Free Certification]
Digital Marketing Training [Hubspot Free Certification]
Digital Advertising [Hubspot Free Certification]
Platform Consulting [Hubspot Free Certification]
Hubspot Reporting [Hubspot Free Certification]
Service Hub Software [Hubspot Free Certification]
CMS for Marketers [Hubspot Free Certification]
Frictionless Sales [Hubspot Free Certification]
Sales Management Training [Hubspot Free Certification]
Social Media Marketing [Hubspot Free Certification]
SEO [Hubspot Free Certification]
Inbound Course [Hubspot Free Certification]
Growth Driven Design [Hubspot Free Certification]
Sales Enablement Training [Hubspot Free Certification]
Content Marketing Training [Hubspot Free Certification]
Hubspot Sales Software [Hubspot Free Certification]
Growth Driven Design Training for Agencies [Hubspot Free Certification]
Inbound Sales Training [Hubspot Free Certification]
Contextual Marketing [Hubspot Free Certification]
Hubspot Solutions Partner [Hubspot Free Certification]
Hubspot Marketing Software Training [Hubspot Free Certification]

Growth Hacking Part 1

Growth Hacking Part 1 (195:50)

Growth Hacking Part 2

Growth Hacking Part 2 (125:19)

Certification Exam

Examination

Case Study

Case study

What is Search Engine Optimization

Introduction - Search Engine Optimisation for E Commerce (5:21)
Unit 1 - Definition of SEO (5:07)
Unit 2 - Overview of SEO (5:51)
Unit 3 - White hat VS Black hat SEO (7:18)
Unit 4 - On-page and Off-page SEO Strategies (3:24)
Unit 5 - Contents for On-page SEO (15:35)
Unit 6 - HTML for On-page SEO (11:36)
Unit 7 - Architecture for On-page SEO (10:43)
Unit 8 - What is Off-page SEO (2:12)
Unit 9 - Trust and Off-page SEO (15:49)
Unit 10 - Personal Profiles and Off-page SEO (6:12)
Unit 11 - Social Media links for Off-page SEO (8:45)
Unit 12 - Summary of this Chapter (3:52)
eBook 1 : Introduction to Search Engine Optimisation
eBook 2 : Knowing What Helps a Site Rank
eBook 3 : Avoiding Penalties
eBook 4 : Setting Up Your Toolbox
eBook 5 : Creating your SEO Worksheet
eBook 6 : Thinking Like Your Visitors
eBook 7 : Understanding the Long Tail
eBook 8 : Finding the Right tools

Certification exam

Examination

Video Series

Use of Landing pages, Email Marketing, Coupons (105:00)
How to Make Best use of Adwords using Close Variants (50:37)
how to make money using instagram (48:58)

Certification exam

Examination

First Section

Read me first - Blog Editorial Calendar Instructions

Pinterest Image Template
LinkedIn Image Template
Twitter Image Template
Facebook Image Template
How to Use Social Media Image Templates
Instagram Image Template

Newsworthy-Guide-to-Inbound-Public-Relations
Inbound-Press-Release-Template

Social_Media_Content_Calendar_User_Guide
Social_Media_Content_Calendar

Content Marketing Plan
SMART-Marketing-Goals-Template

Instructional-Template
5-PowerPoint-Templates-for-SlideShare

The Newsjacking Blog Post Template
READ FIRST - Intro & Instructions for 5 Blog Post Templates
The List-Based Blog Post Template
The How To Blog Post Template
The Curated Collection Blog Post Template
The SlideShare Presentation Template

Start_Here_10_Infographic_Templates
Bonus_Infographic_Template_1
Bonus_Infographic_Template_2
Bonus_Infographic_Template_3
Bonus_Infographic_Template_4
Bonus_Infographic_Template_5

Template_1
Template_2
Template_3

Call-to-Action Templates
Buyer Persona Template
Blog Editorial Calendar - Google Calendar
Blog Editorial Calendar - Excel

Note

Exam notice

Types of Contents

Module 8 Chapter 1 (17:40)
Module 8 Chapter 1 Unit 1 (12:33)
Module 8 Chapter 1 Unit 2 (7:22)
Module 8 Chapter 1 Unit 3 (5:27)
Module 8 Chapter 1 Unit 4 (13:34)
Module 8 Chapter 1 Unit 5 (11:07)
Module 8 Chapter 1 Unit 7 (8:54)
Module 8 Chapter 1 Unit 8 (21:40)
Module 8 Chapter 1 Unit 9 (7:47)
Module 8 Chapter 1 Unit 10 (9:11)
Module 8 Chapter 1 Unit 11 (16:41)
Module 8 Chapter 1 Unit 12 (7:07)
Module 8 Chapter 1 Unit 13 (7:47)
Module 8 Chapter 1 Unit 14 (5:47)
Module 8 Chapter 1 Unit 15 (14:06)
Module 8 Chapter 1 Unit 16 (13:51)
Module 8 Chapter 1 Unit 17 (13:17)
Module 8 Chapter 1 Unit 18 (10:36)
Module 8 Chapter 1 Unit 19 (4:40)
Module 8 Chapter 1 Unit 20 (4:06)
Module 8 Chapter 1 Unit 21 (7:15)
Module 8 Chapter 1 Unit 22 (1:53)
Module 8 Chapter 1 Unit 23 (4:02)

Chapter 2

Module 8 Chapter 2 (15:16)
Module 8 Chapter 2 Unit 1 (8:46)
Module 8 Chapter 2 Unit 1a (6:37)
Module 8 Chapter 2 Unit 2 (13:00)
Module 8 Chapter 2 Unit 3 (8:50)
Module 8 Chapter 2 Unit 4 (5:32)
Module 8 Chapter 2 Unit 5 (5:42)
Module 8 Chapter 2 Unit 5a (3:28)
Module 8 Chapter 2 Unit 5b (11:46)
Module 8 Chapter 2 Unit 6 (7:19)
Module 8 Chapter 2 Unit 7 (11:20)
Module 8 Chapter 2 Unit 8 (5:34)

Certification exam

Examination

Affiliate Networks for Advertising your Brand

Affiliate Networks for Advertising your Brand

The Cons and Pros of Becoming Affiliates

The Cons and Pros of Becoming Affiliates

eBook : List of Sites to become an Affiliate

eBook : List of Sites to become an Affiliate

Certification

Examination

New Module: Skill Future

Practical Action Tasks

List of Important E-Commerce tools to Learn

Important Tools

INTERNSHIP CERTIFICATE

INTERNSHIP CERTIFICATE

Unit 3 - How to Develop Persona of your Customers

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