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E-Commerce Fundamentals Course
Introduction to E-Commerce
1. Introduction of "E-Commerce Fundaments" Slides (3:03)
2. What is E-Commerce (7:13)
3. Types of E-Commerce (4:18)
4. History of E-Commerce (8:51)
About Online Shopping
5. Understanding Online Shopping (2:41)
6. How Buyers Behave in Digital World (6:37)
7. Payment Methods (1:48)
8. Product Delivery (3:34)
9. E-Commerce Shopping Cart (5:01)
10. E-Commerce Store Design (5:32)
11. Market Share E-Commerce Vs Traditional Commerce (1:53)
12. E-Commerce Store Advantage (7:03)
13. E-Commerce Store Disadvantage (11:00)
Starting your Own E-Commerce Store
How to start your own E-Commerce Business (6:17)
Step 1: Profitable Product Selection
15. Profitable product Selection (2:16)
16. Sell Products that you have knowledge about (4:47)
17. E-Commerce Category Research (2:25)
18. Find and Solve problems (4:18)
19. E-Commerce marketplace Data Research (2:22)
Step 2: Analyse E-Commerce Market Opportunity
20. Analyze E-Commerce Market Opportunities (1:22)
21. Keyword Analysis (3:22)
22. Facebook Ad Analysis (2:36)
23. Industry Insights (1:08)
24. Search Engine Trends (2:41)
Step 3: Target Customer Identification
25. Target Customer Identification (2:26)
26.Persona Study for E-Commerce Store (9:23)
27. Estimating Life-time Value of a Customer (2:27)
Step 4: E-Commerce Idea Validation
28. E-Commerce Idea Validation (2:57)
29. Selling Products in Person (1:51)
30. Sell in Marketplaces (3:44)
31. Start a crowdfunding campaign (5:22)
32. Product offer Sales Page (6:32)
33. E-Commerce Test Store Setup (2:18)
Step 5: E-Commerce Brand & Product Positioning
34. E-Commerce Brand & Product Positioning (3:34)
36. Positioning your Product in a new ecommerce category (1:49)
37. Positioning in a Niche (1:43)
38. Product (1:58)
39. Product Weight & Size (1:54)
40. Fragile Products (3:17)
41. Seasonal Products (1:02)
42. Product Availability (0:52)
43. Restriction & Regulation on Products (1:37)
44. Cost of Shipping / Delivery (2:10)
Step 6: Pricing your Products
45. Pricing your Products (0:30)
46. Cost Calculation (4:09)
47. Competitors Price Lookup (2:01)
48. MRP For Reference (0:51)
49. Keystone pricing (1:48)
50. A/B Testing the Price (2:37)
Step 7. Technical Work
51. Technical Work (1:25)
52. Acquiring a domain Name (2:32)
53. Content Management System (1:00)
54. Hosting your E-Commerce Store (5:35)
55. SSL Security Certification for E-Commerce (4:21)
56. Payment Gateway For your E-Commerce Store (6:42)
Digital Marketing for E-Commerce Store
57. Digital Marketing for your E-Commerce Store (10:48)
Internship Certificate
Get Certificate from IIEC
38. Product
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